It’s no secret that the digital age has revolutionized the way people communicate, consume content and conduct business. While this shift from traditional to digital marketing can seem daunting and challenging at times, it has also presented businesses with a unique opportunity to grow their presence and expand their reach in ways never before possible.
One of the best ways for organizations to take advantage of these opportunities is through social media marketing: a term referring to leveraging popular social networks to promote products or services, build brand awareness and increase sales.
Having an effective presence on the right channels can help boost brand awareness, engagement, and ultimately sales. To stay competitive in the digital age, it’s essential to understand which social media sites will deliver the most value for your company.
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